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Prevent overseas raids from becoming a nightmare
Minapim By Hernan Valenzuela: Seeking new markets and acquiring new technologies are activities inherent in the growth of companies seeking consolidation in the local and international markets.
Knowledge of international competition is a basic condition for planning market strategies. With the acquisition of new technologies, the company designs its future within a trend. In this logic, participating in international fairs and events to showcase your product to other cultures will enable you to open opportunities for the realization of the company’s growth plan.
With the coming Europe-Mercosur agreement, it is important to take a proactive regarding the wave coming from Europe that may cover the South American markets.
Validating your product with other cultures will give you several elements that will drive innovation and modernization for your company. Many business owners go through difficulties in a foreign country, without knowledge of the local culture, and without support from the event organizers due to numerous problems related mainly to logistics.
For many companies attending international events and fairs is the realization of a dream. However, good planning must be done so that the company does not suffer damage and its participation becomes a nightmare. There are a diversity of companies on the market that provide the service of organizing national and international fairs and events. Doing research, comparing, evaluating will give you more security to reach your goals.
Your decision based on a good planning will be the first step towards achieving your goal and consequently the success of your company.
Lessons Learned – Markets
Some fortunate Brazilians have had successful experiences, even though it was their “first trip as an exhibitor”, they did not experience any logistical difficulties in booth preparation, interaction with the local organization, much less with the costumers at their booth.
While networking in Germany, I met the Brazilian fair organizing company in charge for the fortunate´s smile in the international market for 28 years, currently has branches and contacts in over 20 countries where it has a support infrastructure for efficient and competitive realization of the projects.
The secret behind this company is the experience acquired as a representative of Hannover Messe and the Cologne Fair. In 2018 he carried out projects in Germany, France, China, Colombia, Japan, the United Arab Emirates, the Netherlands and Brazil, with clients of various sizes and industry sectors, some simultaneously.
This year the commercial promotion planning is focused on beef, pork and chicken animal protein. The planned actions were based on about 14 of the main food trade shows taking place in Germany, France, China, Latin America, United Arab Emirates / Dubai and Russia.
If you did not know, and have seen outside Brazil, BÄUMLE also covers events in the Textile sector, which attends in Fairs in Colombia and France mainly.
For more information and planning, visit the Bäumle website and check out upcoming trade shows in different segments around the world.
Major informations visit: http://baumle.com.br/
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